9 Inspiring Examples of B2C Marketing Automation
This content is provided by our partner Campaign Monitor. Campaign Monitor is the premium, best in class email marketing and automation tool. Content source: https://www.campaignmonitor.com/blog/email-marketing/9-inspiring-examples-b2c-marketing-automation/ Marketing automation is designed to simplify the email marketing process for your entire digital marketing team. These automated emails are highly effective and have the ability to drive massive […]
A Look Back at the Best Emails from 2021
In the past year, there have been some heavy-hitters in terms of effective email campaigns and we wanted to give credit by highlighting some of the best emails from 2021.
5 Martech trends you need to know for 2022
As digital transformation accelerates, many businesses now see marketing tools as a fundamental investment. In 2021, the COVID-19 has facilitated the growth of online sales. Looking forward to 2022, how would marketing technology evolve, and what are some new trends worthy of attention? Here we summarize the top 5 marketing technology trends, to help you […]
Mixpanel: A product analytics to convert, engage, and retain more users
About Mixpanel Are you transforming your business with data? Mixpanel can help you gain insight into every step of a customer’s journey to see exactly how they’re using your product. This product analytics solution provides unparalleled tools to slice and dice the data on your product, from retention and engagement to funnels and cohorts. […]
Future-proof your customer data infrastructure
Now more than ever, customers expect personalized, integrated, and frictionless digital experiences – and it’s rapidly changing how businesses build and adapt their customer data infrastructure. Therefore it’s no surprise that businesses are demanding solutions that provide more flexibility, visibility, and control over how they collect and integrate their customer data. Achieve your goals today […]
Adjust: The leading mobile measurement and fraud prevention for mobile marketing
If you’re looking for a way to measure your marketing campaign performance or to analyze the users’ journey and behavior inside your apps, look no further than Adjust. It offers a suite of tools to make your marketing simpler, smarter, and more secure. Adjust is used by some of the world’s leading brands, including Spotify, […]
mParticle: a Customer Data Platform that never stops innovating
We’ve talked about Segment and Tealium in our recent posts on how both focus on different target segments and components in the Customer Data Platform (CDP) space. Today’s article will be touching on where mParticle fits in the room. Segment and mParticle were born around the same year when the “Customer Data Platform” concept emerged […]
Meet our sister company: Elixus Agency
Patterned after “Growth Stack” technology, Ematic Group not only builds technology but we form agencies with best-of-breed businesses that focus on a local touch, regional coverage, and global scale that uniquely fill gaps in the market. Introducing an award-winning digital agency and a part of the Ematic group, Elixus offers a fully integrated approach to […]
Tealium: The enterprise-grade solution for your single source of truth
Previously, we discussed why Segment’s Connections product is the solution to go if you want to start building modern best-of-breed growth stack marketing. (for those who haven’t read it, please check it out at this link) In today’s article, we will cover the actual Customer Data Platform (CDP) functionality, which is getting a 360 view […]
Growth Stack Series #2 – HOW TO develop a strategy for your Growth Stack
In our last post we covered the basics of what a Growth Stack is and why it’s important. In this post, we’ll cover a bit of strategy when thinking about building or upgrading your Growth Stack. We’ll also take a look at some of the key functional areas of the Growth Stack including CDP, Messaging […]
