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Perfect parts don’t make a perfect whole. By breaking down marketing silos and creating cross-channel synergy, companies can build a stronger brand

Ematic as Martech buying agent

The rapid change of new marketing technology puts businesses in need of reviewing and updating marketing stack more often. In the latest

Is your Martech underutilized

MarTech investments account for around 25% to total marketing budget on average, but marketers report that they utilize only 42% of the capabilities available in their MarTech stack.

Finding the ROI Upside of an Economic Downturn

Warning signs of a recession are looming across the world. As consumers adjust their spending to adapt to inflation and higher interest

In many ways, creating good content is just like cooking. Content is easy to make, but hard to master. Follow me as

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