The martech and analytics space remains quite hot with the latest announcement by Amplitude of $150M in funding that quadrupled their valuation from their previous round last year: https://www.bloomberg.com/news/articles/2021-06-09/analytics-startup-amplitude-valued-at-4-billion-in-investment?sref=DJ6uFsR8
While the valuation looks a bit punchy, it definitely validates the Product Analytics space and we expect to see news from their key competitor Mixpanel on a new raise before long. Southeast Asia has been a bit behind the curve on adoption of Product Analytics tools as part of the Growth Stack, but that’s started to change in 2021 as more companies understand the power of enabling both product and marketing teams to access real-time insights into user behavior within their mobile apps.
