GA4

Accelerate your migration to Google Analytics 4 (GA4)

Accelerate your migration to Google Analytics 4 (GA4)
DID YOU KNOW?

Google will sunset Universal Analytics in 2023

Google has officially announced that Universal Analytics will permanently shut down in 2023 and will be replaced with the new version of Google Analytics (GA4).

Google has officially announced that Universal Analytics will permanently shut down in 2023 and will be replaced with the new version of Google Analytics (GA4)
THE TIME IS NOW

Key Dates for GA4

Early adoption of GA4 can deliver many benefits: from historical data capture to leveling up internal skill sets, so your organization can reap the rewards of the new platform and its added value while preparing a seamless transition.

October 14, 2020

Google has officially announced that Universal Analytics will permanently shut down in 2023 and will be replaced with the new version of Google Analytics (GA4).

July 1, 2023

Universal Analytics properties will not process data after this date. All new data will be imported into Google Analytics 4 properties only.

For the first time you can see (and measure) the full journey your customers take as they interact with your brand.
GA4 FEATURES

A completely new way to do marketing analytics

For the first time you can see (and measure) the full journey your customers take as they interact with your brand. From phone to laptop, app to website, and everywhere in between – resulting in considerable reduction in ad spend and more complete data.

WHAT WE OFFER

Migrate to GA4 with confidence

It is time, not to only migrate, but to have an advanced measurement, focused on the customer journey, and prepared for the disappearance of Cookies.

We will implement dual tracking where you’ll be a step ahead on a long-term analytics strategy and well-positioned to take advantage of GA4s benefits sooner

GA4 Key Benefits

Focuses on & automatically tracks actions a customer takes across devices and platforms.

Smarter insights improve marketing decisions and better ROI.

Easier to comply with data regulations like GDPR and CCPA.

Responsible, durable measurement enables business outcomes for the long-term, with or without cookies.

New engagement and user acquisition reports to visualize your customer’s journey.

Our approach

1
Audit

We begin with an audit of your current GA. Next, we conduct research and discovery to design the new implementation that gathers the data relevant to you.

2
Migration & Implementation

Setting the parameters for the custom events, dimensions and metrics that are the backbone of the new GA4’s data collection.

3
Insight Enhancement

Continuous process of data analysis and providing insights that lead to action. Reports are studied regularly to make sure the metrics are still relevant to your goals.

More about our services

Let's

your GA4 migration