Iterable pulls down $200M, becomes a Two-nicorn

Hot on the heels of Klaviyo’s recent $320M round, Iterable barks back with a huge round of there own, reportedly coming in at $200M and valuing the business at $2bn.

We’ll need to start formally tracking, but this looks like the 3rd largest round for a messaging platform ever. Klaviyo set the new standard recently, and otherwise Campaign Monitor’s $250M all the way back in 2014 still stands in second place. Where Klaviyo has succeeded as the leader in ecommerce (particularly for Shopify users) Iterable has focused on being an indispensable component of the mobile growth stack, and takes an integration-first approach to allow marketers to quickly assemble a killer mobile marketing stack.

Prediction: look for Braze to announce a new round soon. Messaging (and Email Marketing) are hot right now.


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