ActiveCampaign

ActiveCampaign is an all-in-one marketing automation platform that helps businesses build meaningful customer relationships through email marketing, CRM, automation, and customer-experience tools.

Yes. ActiveCampaign offers native integrations with major e-commerce platforms including Shopify, WooCommerce and BigCommerce. At Ematic Solutions, we can also assist with data syncing between multiple apps and platforms.

ActiveCampaign supports email, SMS and WhatsApp messaging, all managed within one unified marketing automation platform. This allows you to build campaigns and automations that reach contacts via the channels they prefer.

Absolutely. ActiveCampaign includes a drag-and-drop email builder and a library of templates so you can easily create, design and send newsletters to your contact list.

Yes. ActiveCampaign includes a built-in CRM that lets you manage contacts, deals, pipelines and sales tasks, all while connecting directly with your marketing automations.

Yes. With ActiveCampaign’s Site Tracking feature, you can monitor which pages contacts visit and use those insights to trigger personalized automations.

ActiveCampaign provides robust analytics and reporting for campaigns, automations and sales performance. You can track opens, clicks, conversions and build custom dashboards to measure your marketing and sales ROI.

Yes. ActiveCampaign is scalable, simple enough for small teams and yet powerful enough for growing enterprises with advanced automation and CRM needs.

Yes, you can distribute discount codes through email campaigns (particularly when integrated with platforms like Shopify or WooCommerce). However, ActiveCampaign itself does not automatically generate unique coupon codes.

ActiveCampaign includes AI capabilities that can generate email content and subject lines, predict the best send times and identify contacts most likely to convert — helping you work faster and smarter.

The AI assists in writing and optimizing email content, personalizing messages, and improving open and click-through rates via predictive sending.

Yes. ActiveCampaign uses AI to tailor messages based on behaviour, preferences and engagement data — ensuring each contact receives the most relevant content at the right time.

By analysing past campaign data, ActiveCampaign’s AI predicts what will work next. It helps refine messaging, timing and targeting for better engagement and conversions.

ActiveCampaign’s WhatsApp Messaging feature (via the WhatsApp Business API) allows you to send and receive chats, automate workflows, and broadcast messages, everything managed inside ActiveCampaign.

When WhatsApp is integrated, you can trigger messages in workflow automations, view chat conversations inside contact or deal records, and unify data across email, SMS, WhatsApp and CRM, providing a holistic view of each contact.

ActiveCampaign’s built-in CRM helps B2B teams capture, score, and manage leads from multiple channels in one place. You can automate follow-ups, assign deals to sales reps, and track every interaction, from first contact to closed deal. With integrations to tools like Salesforce, HubSpot, and LinkedIn, ActiveCampaign makes it easier to connect marketing and sales for better conversion rates.

Yes. B2B companies can use ActiveCampaign’s automation workflows to send timely updates, meeting reminders, and onboarding sequences. You can also integrate WhatsApp, email, and SMS messages into these automations to ensure consistent, personalized communication with prospects and clients throughout their lifecycle.