Apple Mail is wasting your email marketing spend (and how Ematic fixes it)
If you’re an email marketer, you may have noticed a much higher open rate since the iOS 15 update back in late 2021. Unfortunately, it’s not that your hooks and one-liners are suddenly capturing a higher number of customers–it’s because of a change in Apple Mail functionality that Apple pushed two years ago. As of […]
Hi-IQ: Pametni algoritam koji izvlači maksimum iz svakog pretplatnika
E-mail, jedan od najpristupačnijih ali i najzahtjevnijih marketinških kanala. Svi ga imaju, ali rijetko ko zna kako da ga pravilno koristi. Skoro sigurno je da ćete se susresti sa problemima kao što su niska stopa angažovanja, problemi sa isporučivanjem, pravilno vođenje računa o aktivnim i neaktivnim podacima, visokim troškovima platforme, velikom stopom odjavljivanja sa email […]
Hi-iQ: An intelligent algorithm that maximizes the value of each subscriber
Email is one of the trickiest yet affordable marketing channels. Everyone’s using it but not everyone’s familiar with how to properly run it. Chances are, you will almost always face challenges such as low engagement rates, deliverability issues, how to properly nurture engaged and disengaged data, email platform cost that keep increasing, high unsubscription rate, […]
