Day: October 14, 2023

Apple Mail is wasting your email marketing spend (and how Ematic fixes it)

If you’re an email marketer, you may have noticed a much higher open rate since the iOS 15 update back in late 2021.  Unfortunately, it’s not that your hooks and one-liners are suddenly capturing a higher number of customers–it’s because of a change in Apple Mail functionality that Apple pushed two years ago.  As of […]