Irene is a Junior SEO Consultant with 2 years of experience helping brands improve their online visibility through search. She has worked with clients across Singapore, Australia, and beyond, developing SEO strategies that combine technical expertise with content-driven approaches.
With a degree in English Literature from Universiti Putra Malaysia, Irene brings a strong understanding of language and storytelling to her SEO work. Right now, her focus is firmly on AI-driven SEO, exploring how it’s reshaping the way brands build their presence in search and what it means for the strategies that actually move the needle.
For Irene, SEO has always been part technical puzzle, part craft. She’s here for both.