Digital marketing, in this ever-expanding digital era, has seen massive growth and has become an essential part of any successful business. Why, you might ask, has it become essential? For one, digital marketing is highly efficient because of how digitally connected everyone is around the world today. Therefore it is easier to reach a wider audience for a brand by sharing its product information and promotions through various channels.
One aspect of digital marketing that is absolutely beneficial is performance marketing. This is when you would set up ad campaigns in various channels in different ways to grow your brand awareness and connect with your audience. These ads, along with the data you will get once started, can provide your business with the competitive edge it needs.
How exactly can performance marketing help your business?
As mentioned above, performance marketing is all about spreading the word about your product or service through various channels – which can include Facebook, Instagram, and Google Ads, among others. It plays an important role in achieving your business goals as you can specifically concentrate on your targeted audience.
- Grow your traffic on website or app: Performance marketing can help you grow the traffic needed in an efficient way. You can specify your target audience based on your objectives to drive them to visit your website or app.
- Increase your online or in-app sales & repurchases: Performance marketing can allow you to specify your campaign ads based on your KPI. Performance marketing can help you drive sales or even repurchases by allowing you to heavily specify your campaign ads and measure the ROI.
- Optimize your cost: In performance marketing, you’re not only paying when the action occurs in your campaign, but also optimizing your metrics based on your objectives such as clicks, impressions, leads, and various others. This is so that your budget is spent wisely and the ads are targeted correctly at the same time.
There’s a certain art to running a successful performance marketing strategy, which might require an expert to build and implement. The key is to not only focus on one goal but also to oversee the entire process from building awareness to gaining more conversions in the right way in order to make your spending worth every penny.
However, there are plenty of digital agencies that provide performance marketing services. Unfortunately, not all of them have in-depth knowledge of thoroughly implementing ad campaigns either in the technical or strategic sense. This is why Ematic is launching its performance marketing service. We’ll tackle all the common (and uncommon, we’ll do our best) problems that will occur and help you to deliver the best results.
The way we optimize your ad campaign is to approach it holistically. l We’ll focus on the entire journey: fixing your tracking issues, structuring your data settings, implementing a full-funnel ad strategy, optimizing it through key touch points of your customer’s journey from Acquisition to Retention, and implementing cycles of A/B testing iteration to find the perfect matches.