Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve.
Partnering with Lexer allows us to help you to get the best deal and get started faster with our local digital experts by your side.
We can help you with Lexer onboarding consulting service, connection implementation, or technical health checks.
We can help to arrange a platform demo with Lexer.
We can help to negotiate and make sure you get the best deal.
Set up an account, connect your data, and provide dedicated CSM for ongoing support for platform maintenance.
Customer Data Platform for retailers
As a CDP platform, Lexer has the ability to create a single customer view, enabling a 360-degree view of every individual customer. You’ll be able to access a variety of data points such as customer interaction, websites, and purchase behaviours within the single customer view which also looks clean and structured.
Lexer brings your customer’s data into their platform and you can group your customers into meaningful segments based on any combination of ecommerce, CRM, email, and service attributes. Clustering your customer helps you effectively segment your customer data.
Lexer’s CDP allows you to connect your audience to all your marketing and advertising channel in real-time and have ability to define an audience of people you want to send personalized campaigns across all channels.
Track allows you to measure the change of your profiles, attributes, and segments over time. You can keep track of the population of your "high lifetime value" segment, the average order value of online shoppers, or the average daily NPS for all customers.
Lexer’s Customer Data Platform brings all of your data to one place and understands your customers and group from the data that is collected.
Lexer has the ability to capture the in-store customer data that are currently lost, connect it with digital customer profiles, and use the insight it provides to deliver relevant, human-to-human experiences both in-store and online.