CRO: What it is and how to get started
Conversion rate optimization (CRO) is the process of improving the percentage of visitors to your website who take a desired action, typically leading to a purchase. In the context of e-commerce, CRO specifically aims to optimize your online store to boost sales. As an E-commerce business, your goal is simple – to grow your online […]
CRO: What it is and how to get started
As an E-commerce business, your goal is simple – to grow your online revenue. Let’s start with this revenue formula: Revenue = Visitor x Conversion Rate x Average Order Value While it is important to bring in new customers, it is equally crucial to look at two other contributing factors.