mParticle: a Customer Data Platform that never stops innovating
We’ve talked about Segment and Tealium in our recent posts on how both focus on different target segments and components in the Customer Data Platform (CDP) space. Today’s article will be touching on where mParticle fits in the room. Segment and mParticle were born around the same year when the “Customer Data Platform” concept emerged […]
Segment: A simple yet powerful data unification solution for your growth stack
For marketers looking to build a modern, best-of-breed growth stack, Ematic highly recommends looking at Segment as a starting point. While “CDP” or Customer Data Platform has practically become a buzzword recently, the essential need isn’t the actual data platform. It’s simply the data integration and data unification layer that is the foundation of today’s […]
