Top 3 marketing automation challenges and how to overcome them
Marketing automation is made easy thanks to the rise of no-code marketing tools. Nowadays, you simply need to drag and drop to create a custom journey of multiple steps and actions. No coding involved. Sounds easy, doesn’t it?
Are you making the most of your Marketing Automation Capabilities?
Everyone understands that the future of marketing is a personalized experience for every user, and that having the ability to understand the customer journey and map key marketing communications at precise moments in that journey can result in a massive uplift in customer acquisition and retention. That’s why many companies consider automation capabilities as one […]
Marketing Automation is Not “Set it and Forget it”
You can set it and forget it with marketing automation, but you really should not. There has been a lot of hype around marketing automation and it might easily come across as the shortcut to success. When thinking about marketing automation, many people tend to imagine that post-setup, they can go hands-free and the mechanism […]
Reimagine marketing automation with Ematic
We are excited to share some really good news – announcing Ematic’s new marketing automation services to help businesses implement, accelerate and optimize their customer journeys, workflows and cross-channel messaging capabilities. What is the service about? Although marketing automation is meant to help simplify the process, setting it up properly might be more complicated than […]
