The purpose of Search Engine Optimization (SEO) is to acquire organic traffic and conversion for business, by optimising their website to cater to searchers intent.
To meet search intent, you need to perform a very detailed keyword research, provide quality content and create a top notch onsite user experience, whilst meeting the standards of search engines.
Do you know that 68% of online experience begins with a search engine? With a proper SEO strategy, you can bring in more traffic organically. What’s even better? SEO assists in many other areas that lead to a sustainable long-term growth.
We offer strategy planning, implementation & execution support and monitoring for anything you’d wish to optimize:
Conversion & User experience
Website structure & usability
Content planning
SEO Team Capacity
AI Search Readiness
SEO is far beyond just writing content with keywords we think our potential customers may fill in those little search bars in different search engines. We take a balanced approach to develop your SEO action plan, including:
Research & Planning
Technical audit
Keyword & Content
On-page optimization
Off-page optimization
Monitoring
Make your brick-and-mortar store more visible in your geographic area with focus on:
Google My Business
Local backlink building
Local backlink building
On-page optimization
Increase both traffic and conversion to your website & product pages with focus on:
Buying intent
Transactional keyword
Pagination
Buying intent
Transactional keyword
Pagination
AI SEO is not just an extension of traditional SEO, it’s a forward-looking approach that adapts your website to the way artificial intelligence understands, interprets, and delivers information. With the rise of AI-driven search platforms like ChatGPT, Google Gemini, and Microsoft Copilot, your content needs to be optimized not only for algorithms but also for AI systems that generate direct answers for users.
While traditional SEO focuses on rankings and keyword targeting, AI SEO ensures your content remains visible and relevant in a changing digital landscape. AI-powered search emphasizes context, intent, and authority over simple keyword matching. Optimizing for AI means your content can appear in voice assistants, answer boxes, and AI-generated responses helping your brand stay present where users seek instant answers.
Today, more users are getting answers without ever clicking a website, thanks to snippets, voice responses, and AI search summaries. With AI SEO, your brand doesn’t just compete for rankings, it positions itself to be cited, referenced, and trusted as the source behind these instant answers.
Search is evolving rapidly. AI SEO gives your business a competitive edge by aligning content with how AI interprets trust, authority, and context. This ensures that your digital presence is not only relevant today but also resilient to future search trends.
Balance content, technical and user experience
We take a balance approach to improve your website performance. After all, optimization should not only cater to algorithm, but also to humans.
Attention to the technical foundation under the hood
Technical SEO is crucial yet often being overlooked. We help make your website easy for search engines to crawl, read, and understand.
Connect SEO to broader digital landscape
We connect the dots to create synergy between SEO and other digital channels such as SEM, PPC, PR, Email, conversion optimization etc.
SEO, or Search Engine Optimization, helps your website attract organic traffic and improve visibility in search engines. It’s essential for driving sustainable, long-term growth and connecting with your target audience.
SEO is a long-term strategy. Depending on your website, competition, and content, noticeable results typically take 3–6 months, with ongoing optimization improving performance further.
We cover a holistic range including keyword research, content planning, on-page and off-page optimization, technical SEO, monitoring, and reporting.
Yes. SEO optimization goes beyond search engines, it improves site structure, mobile usability, page speed, and overall user experience to keep visitors engaged.
Absolutely. We offer Local SEO to enhance visibility in your geographic area and E-commerce SEO to increase traffic and conversions on product pages.
If you’re new to SEO, start with the basics:
The four main types of SEO are:
To optimize your website for SEO:
Research & Planing
• Keyword & ranking research
• In-depth competitor analysis
• SERP analysis
• Backlink analysis
Technical Optimization
• Web core vitals
• Crawlability
• Website structure
• Url canonicalization
Content Optimization
• Keyword & ranking research
• In-depth competitor analysis
• SERP analysis
• Backlink analysis
On-page Optimization
• Meta tag optimization
• Expertise Authoritativeness Trustworthy (E-A-T) optimization
• Schema
• Linkbuilding
Off-page Optimization
• Backlink analysis
• Social mentions & citations
• Backlink strategy
Monitoring
• Traffic analysis
• Keyword ranking
• Trend analysis
• Technical monitoring
• Backlink audit