Interesting research from Tealium – it’s US-centric but the challenges are equally applicable worldwide: https://tealium.com/press-releases/new-study-by-tealium-reveals-marketers-leaning-on-customer-data-platforms/ In particular, the “vendor neutrality” point hits

Shopify is becoming a bit of a “kingmaker” these days – the SaaS products that do well on Shopify’s marketplace are all

Prior to the release of iOS 14, Apple had release the SKAdNetwork 2.0 framework as its attribution solution which was no way

For marketers who just want a great email product and who don’t need a full cross-channel platform, we think Campaign Monitor is the best

This is a great primer from Yodel Mobile and our friends at Mixpanel: https://yodelmobile.com/app-launch-implement-mobile-tools/ If you’re looking for help building out your