OptiMonk

A/B test, as known as splitting test is an experiment to compare two or more versions of elements and run them at the same time to determine which variation performs better.

Conversion rate optimization (CRO) is the process of optimizing your site or landing page experience based on website visitor behavior to help improve the probability of the visitor taking desired actions (conversions) on the said page.

You need to identify your target audience and do your visitor profiling using personalization feature in OptiMonk engage to implement personalisation. Then create your campaign and prioritize them. With OptiMonk, you can custom-made and tailored content pieces to a targeted online segment when they land on your website.

OptiMonk pricing model is flexible, depends on Monthly Active Users (MAU) and the features that you want to choose (e.g. OptiMonk Testing, Insight, FullStack, Deploy, etc). This means OptiMonk charges based on the number of tested users per month combined with variants of the product you need.

You can create various on-site messages including standard pop-ups, gamified pop-ups (e.g. spin-the-wheel), surveys, sticky bars, banners, and embedded widgets using a drag-and-drop editor.

OptiMonk supports mobile-first campaigns, with templates and settings optimized for small screens. It also provides mobile exit-intent triggers (e.g. when a user attempts to switch tabs or use the back button), which helps recover visitors on mobile devices.

OptiMonk segments visitors and uses data like browsing history, geolocation, traffic source, or custom events to deliver dynamic content. You can show different versions of pages or pop-ups depending on visitor attributes or behaviour.

The analytics dashboard gives real-time metrics such as impressions, conversion rates, and revenue attribution. In A/B tests, you’ll see metrics like uplift and “chance to win” to guide decision-making.

Yes. OptiMonk can generate and manage unique, single-use discount codes for e-commerce stores, and even apply these to carts for a smoother user experience.

Yes. You can also run on-site surveys (e.g. NPS, CSAT), collect feedback, poll visitors, or engage them with quizzes—all to gain insights and improve UX.

OptiMonk supports integrations with CRMs like Salesforce and HubSpot. Data collected from campaigns or popups can sync to your CRM for lead scoring and workflow automation.

Yes. In addition to standard triggers such as scroll depth or time on page, you can use custom JavaScript events. This lets you activate campaigns in response to actions like button clicks, add-to-cart, or video completions.

OptiMonk adheres to data protection standards, including GDPR and CCPA. It uses encryption for data transmission and storage, and includes mechanisms for capturing explicit user consent on forms.