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Performance Marketing

Stop Buying Clicks,
Buy Profitability

What We Do

We are bringing the best of both worlds to optimize your media buying. We handle full scale A/B testing and we have a team of very experienced media buyers in the region. We operate cross channels for both Mobile and Desktop user acquisition.

  • Ad campaign, management & execution
  • Funnel set-up
  • Full A/B testing
  • Data tracking and first party data optimization
  • Static & Motion Design
  • Custom & in-depth reporting

PLATFORMS WE MANAGE

Facebook Ads are a cost-effective way to reach potential customers. Their features will allow you save money while increasing your brand awareness.

Instagram Ads can help you grow your brand awareness, introduce new products or services and build relationships in a creative, visual way.

Google Ads allow your brand to get the exposure that it deserves by bringing in more traffic to your site.

TikTok Ads enable you to unleash your brand’s creative side and utilize the app’s thriving and highly engaged community of users.

Linkedin Ads help you engage with a community of professionals to drive actions that are relevant to your business.

Amazon ads allow you to grow your business and increase sales by helping you find, attract, and engage with customers on and off Amazon.

OUR METHODOLOGY

Agile Growth Marketing

OUR COMPETITIVE EDGES

Holistic Approach in Performance Marketing

We ensure that your digital ads are operating at maximum efficiency. We optimize each step of customer journey – from discovery to repurchase

Custom & In-Depth Reporting

We provide customized dashboard and weekly/monthly In depth reporting – no we don’t do screenshots of Facebook.

A/B Testing At Scale

For each campaign we will systematically
A/B test variations at campaign level / ad set level / creative & messaging level to keep the most performing ones.

Data Tracking

We ensure flawless data tracking which is the key to any successful digital marketing campaign.

WHY EMATIC?

More Than Just a Digital Agency

Global Expertise, Local Support

Our performance marketers are ready to tackle any problems based on your local market needs

Operational excellence

We pride ourselves in our speed, agility and experience as a digital marketing agency

Growth Hacking Approach

We don’t just focus on acquisition, we look at the whole funnel. From discovery to repurchase, we will optimize each step of your customer journey

More about our services

Ad Campaign Management & Execution

• Campaign oversight
• Campaign management
• Campaign A/B testing iteration
• Marketing calendar management
• Static & Motion Design
• Copywriting
• Targeting & Segmentation Strategy

Targeting & Always
on Funnel Optimization

• Account Management
• Project Management
• Invoicing Service
• Reporting Performance
• Strategy & Optimization
• Marketing Strategy & Campaign Ideation

Still have questions?

Performance marketing is digital advertising that’s measured and paid for by results – like leads, purchases, app installs, or calls. Instead of “pay and hope,” we plan, launch, and optimize campaigns to hit specific KPIs (CPA, ROAS, etc.).

Common channels are Google Ads (Search/Display/Shopping), Meta (Facebook/Instagram), TikTok and LinkedIn. We’ll recommend a mix based on your goal, audience, and budget.

We believe in optimizing towards user actions that matter to your business. We set clear KPIs upfront (e.g., cost per acquisition, return on ad spend, lead volume/quality). We track conversions, funnel performance, and unit economics (CAC vs. LTV) to make data-driven decisions.

Access to your ad accounts (or we create them), analytics (Google Analytics, etc.), conversion events, product feed (if applicable), creative assets/brand guidelines, and a landing page or site we can optimize.

Yes, it is highly recommended. If you don’t have one, we can build high-converting landing pages and connect tracking so every click can be measured. If you don’t have one, we can recommend channels that cater to your business goals with on-platform conversion actions too.

Budgets vary by industry and goals. We can customize a media plan for you based on your budget with an extrapolation of how it would change as your business scales.

You’ll see data immediately, but meaningful optimization usually requires a short testing period to gather sufficient conversions. After that, we iterate weekly to improve efficiency and scale.

We implement pixels, conversion APIs/server-side tracking, and consent-friendly setups. This ensures accurate measurement while respecting privacy laws and your users’ choices.

Strategy and channel mix, account setup, conversion tracking, creative guidance, ongoing optimization (bids, audiences, keywords, placements), A/B testing, and transparent reporting with clear next steps.

  • CPC: Cost per Click (what each click costs)
  • CPA: Cost per Acquisition (what each conversion costs)
  • ROAS: Return on Ad Spend (revenue ÷ ad spend)
  • CTR: Click-Through Rate (clicks ÷ impressions)

These help us evaluate efficiency and profitability.

A/B Test at Scale

• Campaign & Ads oversight
• Campaign & Ads Management
• Campaign A/B testing Iteration
• Static Banner Design for A/B Testing
• Motion Banner Design for A/B Testing

Data Architecture

• Tracking Setup & Data Architecture
• GA4 Setup
• Pixel Setup
• Cross Channel Dashboard Customization

Custom & In-Depth Reporting

• Overall Performance
• Week on week & Month on Month campaign performance
• Campaign breakdown across platforms
• Top performing ad set targeting
• Top performing ads
• Ad Hoc campaign overview
• Recommendations & Next Steps

Let’s start optimizing your performance

Let's talk!
Company
Locations
Singapore • Malaysia • Indonesia • Vietnam • Thailand • Philippines • Taiwan • Hong Kong • Bosnia • United Kingdom • China
©2023 Ematic Solutions Pte. Ltd.
Company Registration No./UEN:
201111609G
©2024 Ematic Solutions Pte. Ltd.
Company Registration No./UEN:
201111609G