Klaviyo

Klaviyo can integrate with the most popular eCommerce platforms such as Shopify, Bigcommerce, Magento, OpenCart, PrestaShop, Woocomerce, Spree, Salesforce Commerce Cloud. 

Klaviyo offers SMS marketing to customers yet is currently only available in the US, Canada, UK, and Australia.

Klaviyo is built for eCommerce so that offer sophisticated function for eCommerce customers such as seamlessly connecting with ecommerce platforms, integrating with other eCommerce apps, and all historical data can automatically sync.

Klaviyo is a marketing automation platform designed to help businesses send personalized emails and SMS messages. It is optimized for eCommerce and enables you to build automated campaigns, segment your audience, and analyze performance to drive revenue.

Klaviyo connects to your eCommerce platform (e.g., Shopify, WooCommerce, Magento) and syncs customer and order data. It tracks actions like product views, items added to cart, and purchases. With these events, it builds detailed customer profiles and allows precise segmentation.

A Campaign is a one-time message sent to a group at a scheduled time (e.g., a promotional email).
A Flow is an automated sequence of messages triggered by a specific event (e.g., welcome series, cart abandonment, re-engagement).

Smart Sending is a feature that helps avoid over-messaging. When it is turned on, Klaviyo will skip sending to any recipient who has already received another message in a set timeframe (default is 16 hours).

Yes. Klaviyo supports A/B testing for both Campaigns and Flows. You can test variations in subject lines, email content, sender names, etc., to see which performs best and optimize your messaging.

Yes. You can import contact lists via CSV. Klaviyo will deduplicate contacts automatically and begin building profiles for each contact.

Yes. Klaviyo offers many integrations beyond eCommerce, tools like loyalty programs, CRMs, help desk systems, analytics tools, and more.

A recommended start is creating a Welcome Series Flow. This sequence welcomes new subscribers, introduces your brand, and helps convert them into paying customers.

Yes. Klaviyo’s pricing is based on contacts and message volume, which lets smaller businesses scale up as they grow rather than paying for unused features up front.

Klaviyo uses AI and predictive analytics to help optimize campaigns. Examples include Smart Send Time, predictive modeling (likelihood to purchase again), and personalized content variations.

Yes, Klaviyo now offers native WhatsApp marketing capabilities. 

WhatsApp messages in Klaviyo are fully integrated into your customer profiles, data, and workflows.