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Performance Marketing

Stop Buying Clicks,
Buy Profitability

AI-Optimized Performance Marketing platform AI + human strategy for profitable, scalable growth across Google, Meta, TikTok and more.

Maximize Growth in the Era of Smart Ads

Ad platforms are changing fast — and AI is leading the way. From Google’s predictive bidding and Meta’s Advantage+ suite to TikTok Smart Performance and dynamic creative systems, AI is now embedded into every layer of advertising.

At Ematic, we don’t just follow these changes — we optimise for them. Our performance marketing approach is built to help brands fully harness the latest AI features within ad platforms, combining human insight with machine precision to drive consistent, scalable growth.” 

What We Do

We are bringing the best of both worlds to optimize your media buying. We handle full scale A/B testing and we have a team of very experienced media buyers in the region. We operate cross channels for both Mobile and Desktop user acquisition.

  • Ad campaign, management & execution
  • Funnel set-up
  • Full A/B testing
  • Data tracking and first party data optimization
  • Static & Motion Design
  • Custom & in-depth reporting

AI Powered Media Strategy

We build campaigns that are AI-ready from the ground up. Our planners know how to configure platform-specific AI tools — from audience expansion in Meta Advantage+ to predictive conversions in Google Ads — to ensure every algorithm learns efficiently and performs at its peak.

Smart Audience Targeting & Signal Optimization

AI thrives on strong data signals. We help you feed cleaner, richer data into your ad platforms, improving machine-learning accuracy and enabling smarter lookalike models, predictive audiences, and higher-value conversions.

Dynamic Creative & Ad Automation

We use AI to constantly test, adapt, and personalise ad creatives. Dynamic Creative Optimization (DCO) allows us to serve the right creative to the right audience — at the right moment — with learnings fed back into the platform in real time.

Predictive Bidding & Budget Allocation

By combining AI bidding strategies with Ematic’s data-driven rules, we ensure your budgets flow automatically toward high-performing channels and audiences, achieving higher ROAS with less manual intervention.

Cross-Platform Learning & Funnel Attribution

AI is strongest when it learns across the entire funnel. We unify performance data from multiple ad ecosystems — Meta, Google, TikTok, and more — giving AI clearer signals on which touchpoints truly drive conversions and revenue.

PLATFORMS WE MANAGE

Facebook Ads are a cost-effective way to reach potential customers. Their features will allow you save money while increasing your brand awareness.

Instagram Ads can help you grow your brand awareness, introduce new products or services and build relationships in a creative, visual way.

Google Ads allow your brand to get the exposure that it deserves by bringing in more traffic to your site.

TikTok Ads enable you to unleash your brand’s creative side and utilize the app’s thriving and highly engaged community of users.

Linkedin Ads help you engage with a community of professionals to drive actions that are relevant to your business.

Amazon ads allow you to grow your business and increase sales by helping you find, attract, and engage with customers on and off Amazon.

OUR METHODOLOGY

Agile Growth Marketing

How We Train the Algorithms

Cleans Signals In

Conversion atchitecture, deduplication, consent-aware tracking and value-based bidding.

Structured Testing

Creative & audience experiments with clear hypotheses, stable guardrails, and signal density.

Scale with Control

Manage learning phases, then scale using budget pacing, caps and checkpoint reviews.

🧠 Why It Matters

Advertising platforms are evolving into intelligent ecosystems — every campaign, every ad set, every bid now interacts with AI. To win in this landscape, brands need more than just media buyers — they need AI optimised strategists who understand how these systems learn, when to train them, and how to align their logic with your business goals.

With Ematic’s AI Optimized Performance Marketing, your campaigns don’t just adapt to the future of ads — they lead it.

OUR COMPETITIVE EDGES

Holistic Approach in Performance Marketing

We ensure that your digital ads are operating at maximum efficiency. We optimize each step of customer journey – from discovery to repurchase

Custom & In-Depth Reporting

We provide customized dashboard and weekly/monthly In depth reporting – no we don’t do screenshots of Facebook.

A/B Testing At Scale

For each campaign we will systematically
A/B test variations at campaign level / ad set level / creative & messaging level to keep the most performing ones.

Data Tracking

We ensure flawless data tracking which is the key to any successful digital marketing campaign.

AI + Human Co-pilot

Platform AI gets speed; our strategists add context and commercial logic so you scale profitably.

WHY EMATIC?

More Than Just a Digital Agency

Global Expertise, Local Support

Our performance marketers are ready to tackle any problems based on your local market needs

Operational excellence

We pride ourselves in our speed, agility and experience as a digital marketing agency

Growth Hacking Approach

We don’t just focus on acquisition, we look at the whole funnel. From discovery to repurchase, we will optimize each step of your customer journey

🚀 Let’s Get You AI Optimized

Whether you’re scaling your acquisition channels or fine-tuning retention performance, we’ll help you unlock the full potential of today’s AI-driven ad platforms — turning algorithms into your competitive advantage. Contact us today to discover how AI Optimized Performance Marketing can accelerate your growth.

Lets Talk!

More about our services

Ad Campaign Management & Execution

• Campaign oversight
• Campaign management
• Campaign A/B testing iteration
• Marketing calendar management
• Static & Motion Design
• Copywriting
• Targeting & Segmentation Strategy

Targeting & Always
on Funnel Optimization

• Account Management
• Project Management
• Invoicing Service
• Reporting Performance
• Strategy & Optimization
• Marketing Strategy & Campaign Ideation

Still have questions?

Performance marketing is digital advertising that’s measured and paid for by results – like leads, purchases, app installs, or calls. Instead of “pay and hope,” we plan, launch, and optimize campaigns to hit specific KPIs (CPA, ROAS, etc.).

Common channels are Google Ads (Search/Display/Shopping), Meta (Facebook/Instagram), TikTok and LinkedIn. We’ll recommend a mix based on your goal, audience, and budget.

We believe in optimizing towards user actions that matter to your business. We set clear KPIs upfront (e.g., cost per acquisition, return on ad spend, lead volume/quality). We track conversions, funnel performance, and unit economics (CAC vs. LTV) to make data-driven decisions.

Access to your ad accounts (or we create them), analytics (Google Analytics, etc.), conversion events, product feed (if applicable), creative assets/brand guidelines, and a landing page or site we can optimize.

Yes, it is highly recommended. If you don’t have one, we can build high-converting landing pages and connect tracking so every click can be measured. If you don’t have one, we can recommend channels that cater to your business goals with on-platform conversion actions too.

Budgets vary by industry and goals. We can customize a media plan for you based on your budget with an extrapolation of how it would change as your business scales.

You’ll see data immediately, but meaningful optimization usually requires a short testing period to gather sufficient conversions. After that, we iterate weekly to improve efficiency and scale.

We implement pixels, conversion APIs/server-side tracking, and consent-friendly setups. This ensures accurate measurement while respecting privacy laws and your users’ choices.

Strategy and channel mix, account setup, conversion tracking, creative guidance, ongoing optimization (bids, audiences, keywords, placements), A/B testing, and transparent reporting with clear next steps.

  • CPC: Cost per Click (what each click costs)
  • CPA: Cost per Acquisition (what each conversion costs)
  • ROAS: Return on Ad Spend (revenue ÷ ad spend)
  • CTR: Click-Through Rate (clicks ÷ impressions)

These help us evaluate efficiency and profitability.

A/B Test at Scale

• Campaign & Ads oversight
• Campaign & Ads Management
• Campaign A/B testing Iteration
• Static Banner Design for A/B Testing
• Motion Banner Design for A/B Testing

Data Architecture

• Tracking Setup & Data Architecture
• GA4 Setup
• Pixel Setup
• Cross Channel Dashboard Customization

Custom & In-Depth Reporting

• Overall Performance
• Week on week & Month on Month campaign performance
• Campaign breakdown across platforms
• Top performing ad set targeting
• Top performing ads
• Ad Hoc campaign overview
• Recommendations & Next Steps

Let’s start optimizing your performance

Let's talk!
Company
Locations
Singapore • Malaysia • Indonesia • Vietnam • Thailand • Philippines • Taiwan • Hong Kong • Bosnia • United Kingdom • China
©2023 Ematic Solutions Pte. Ltd.
Company Registration No./UEN:
201111609G
©2025 Ematic Solutions Pte. Ltd.
Company Registration No./UEN:
201111609G