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whatsapp marketing

The #1 Messaging App in Southeast Asia and
Launch your WhatsApp Business journey with us

Get a Free WhatsApp Audit

SEA lives on WhatsApp
and brands that show up here, win 🏆

Proven Business Impact with WhatsApp

Metrics

💬 81% inquire via WhatsApp

🛍️ 74% conversion

⚡ 50% faster replies

📈 90%+ open rate

❤️ 1:1 connection

What It Means

People use WhatsApp to ask before they buy

Most of those conversations = purchase

Faster than email or call centers

Your messages actually get seen

Build loyalty through personal touch

Why Now is the Time to Start WhatsApp Marketing?

“SEA consumers expect instant replies, delay means lost revenue.
Brands who start now win loyalty before the market saturates.”

Book a Strategy Call Today

Turn WhatsApp into a Scalable CRM Channel
with Ematic

Business Problems

  • High Operational Load: Manual replies, list building, and campaign setup eat up internal resources, especially for small teams juggling multiple channels.
  • Tech Integration Roadblocks: Brands often face difficulty connecting WhatsApp with their CRM, ecommerce platform, or analytics tools, stalling automation and personalization.
  • Rising Costs with Poor ROI: API access, platform fees, and lack of automation lead to rising costs without guaranteed performance or scale.

Why Work with Ematic?

We’ve got the team, the experience, and the best price
possible for your success

  • CRM Experts with 10+ years Experience.
  • Cross-Functional Team Support.
  • Not Your Usual Agency.
  • Platform-Agnostic Guidance.

how we add value

A cross-functional team built to drive your CRM success

  • Unlocking the full potential of WhatsApp and CRM requires more than just a platform, it takes the right mix of strategy, content, technology, and operations. With Ematic, you get access to experienced consultants, marketers, designers, and engineers working together to deliver end-to-end impact, not just isolated execution.
Get a Free WhatsApp Audit Now

Maximize the Power of WhatsApp for Seamless B2C Customer Engagement Across Single or Multi-Channel Strategies

Our Full Funnel Marketing

Phase

Phase

Phase

🚩 Goal:
Set up the channel and ensure basic 1:1 engagement readiness

🚩 Goal:
Personalize user journeys based on CRM and behaviorial data

🚩 Goal:
Expand messaging strategy. Integrate CRM, and drive growth at scale

  • Activate WhatsApp Business API.
  • Build opt-in entry points (web, QR, checkout, social).
  • Launch welcome journey to confirm opt-in.
  • Set up basic chatbox for FAQs & store info.
  • Connect CRM + site data.
  • Launch automation flows (Cart, Browse, Recommendation).
  • Nurture users across lifecycle stages.
  • Track & optimize reply, click, and conversion rates.
  • Broadcast campaigns to segmented users.
  • A/B test templates, content, and CTAs.
  • Run promos, launches, and interactive flows.
  • Sync WhatsApp with email, CRM, and paid audiences.

Our WhatsApp Platform Partners

CRM Platform

Still have questions?

WhatsApp’s popularity, high open rates, and direct engagement capabilities make it an effective tool for sales, customer support, and building loyalty. It facilitates real-time and personalized interactions, often leading to higher conversion rates and faster customer service compared to traditional communication channels.

WhatsApp Marketing is the practice of using WhatsApp, a popular messaging app, to engage with potential and existing customers for business purposes. This includes sending promotional messages, providing customer service, sharing updates, collecting feedback, and even facilitating sales directly through the platform.

To effectively leverage WhatsApp for business marketing, you first need to establish your presence on the platform, choosing between the free WhatsApp Business App for smaller operations or the more scalable WhatsApp Business API for larger enterprises, which requires partnering with a Business Solution Provider. Once set up, the crucial next step is to build a quality opt-in contact list, as obtaining explicit permission from users is paramount to avoid spam and maintain compliance, which can be achieved through website integrations like “Click-to-WhatsApp” buttons, social media promotions, QR codes, or opt-in checkboxes during online checkout processes.

A WhatsApp Business Account allows businesses to use the WhatsApp Business API to communicate directly with customers. It is possible to register more than one phone number per WABA.

Businesses can leverage WhatsApp for direct customer engagement, interacting personally with customers through direct messages, and they can use automation and chatbots for providing 24/7 support and automating responses to frequent inquiries. It also allows for multimedia sharing, enhancing communication by sending images, videos, and documents, and interactive messaging, guiding customer interactions using quick replies, buttons, and lists, while also enabling campaign management, which involves planning and executing targeted marketing campaigns. Additionally, it aids in efficient customer support, streamlining query resolution, and facilitates platform integration, connecting with CRM and e-commerce systems for seamless operations.

The WhatsApp Business API is designed for the needs of medium to large businesses and does not operate via a mobile application. This solution can integrate with other external systems, allowing for simultaneous use by multiple agents, and facilitates more complex automation and message segmentation. In contrast, regular WhatsApp Business is more suitable for small-scale manual operations.

A certified platform provides essential tools for businesses to manage their WhatsApp interactions at scale, including a team inbox for live chat, automation builders, campaign management with reports, template approval, compliance features, and secure data handling.

  • Marketing Message: These help businesses achieve various goals throughout the funnel—from creating awareness to driving sales and retargeting customers. These messages can include offers and promotions, related product recommendations, abandoned cart reminders, and more.
  • Utility Message: These are usually triggered by a user action, such as placing an order or sending a payment. These messages are not promotional and are not specifically requested by the user (such as shipping updates), or they contain important information for the user.
  • Authentication Message: These allow businesses to use one-time passwords (OTP) to verify a user’s identity at different stages of their journey. These messages ensure secure logins or transactions using OTPs sent via WhatsApp.
  • Service Message: This category enables businesses to handle customer inquiries, either through live agents or AI-powered chatbots. When a user messages a business, it opens a 24-hour customer service window during which the business can respond with service messages at no charge. This window resets with every new user message.

Yes, promotional messages that comply with Meta’s policies can be sent using pre-approved templates via the WhatsApp Business API. It also allows for the setup of segmentation and delivery schedules.

Yes, by using a WhatsApp Business Solution Provider platform that has a built-in inbox dashboard. By using a platform, it allows agents to receive and reply to WhatsApp inquiries from customers in real time.

For WhatsApp Business API Users:

  • Ensure the Meta Business Account is verified.
  • Access WhatsApp Manager within Meta Business Manager.
  • Navigate to the phone number’s profile settings for which the OBA status is desired.
  • Submit a request for an Official Business Account, often by providing supporting links from reputable publications that highlight the brand’s notability.
  • The review process is conducted by Meta, and the business will be notified of the decision.

For WhatsApp Business App Users (via Meta Verified):

  • Ensure the WhatsApp Business App account meets certain activity requirements (e.g., recently sent messages, active presence for a certain number of days).
  • If available in their region, businesses can subscribe to “Meta Verified” through the WhatsApp Business App settings (Tools > Meta Verified).
  • Follow the prompts to select a subscription package, confirm the business account, set up payment, and choose a verification method (e.g., email, phone call, domain verification).
  • Submit required details and documents for verification.

Ematic helps brands plan, launch, and scale their WhatsApp Business channel.

Our services include:

  • Helping set up the WhatsApp Business API
  • Building opt-in channels (website, checkout, QR codes, social media)
  • Designing welcome journeys, automation flows (cart, browse, post-purchase)
  • Segmenting audiences and running targeted campaigns
  • Syncing WhatsApp with CRM, email, and paid media
  • Running AB tests, promotions, and interactive flows
  • Reporting and conversion tracking
  • Guidance on Meta compliance and blue tick application
  • Cross-channel CRM strategy and onboarding support

To get started, you’ll need:

  • A registered WhatsApp Business Account (WABA)
  • Admin access to your Meta Business Manager
  • Opt-in strategy to collect user consent
  • Initial database (or plan to grow one)
  • Platform selection (we can advise the best one based on your needs)
  • A kickoff meeting with our team to plan entry points, automation, and content strategy

Our Services Designed to Help You
Tackle Your Business Problems

WhatsApp Campaign Management Services

Plan, launch, and optimize
high-quality WhatsApp campaigns tailored for local markets.

Marketing Automation Optimization Services

Set up and manage automated flows (e.g. welcome, cart recovery, loyalty) to boost engagement.

Content Creation

Create localized, high-performing
WhatsApp content with clear,
mobile-first messaging.

Account Management

Oversee day-to-day WhatsApp
and CRM activities to ensure consistent performance and growth.

Platform Managenment Service

Support technical setup, segmentation, and platform QA to keep your WhatsApp system running smoothly.

CRM Strategy and Analysis

Define a clear user journey and targeting approach across WhatsApp and CRM channels to drive retention and ROI.

Ematic helps brands plan, launch and scale their WhatsApp Business channel for marketing and automation.
Let's talk!

Book a Strategy Call Today
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©2023 Ematic Solutions Pte. Ltd.
Company Registration No./UEN:
201111609G
©2024 Ematic Solutions Pte. Ltd.
Company Registration No./UEN:
201111609G