Mixpanel: A product analytics to convert, engage, and retain more users

  About Mixpanel Are you transforming your business with data? Mixpanel can help you gain insight into every step of a customer’s journey to see exactly how they’re using your product. This product analytics solution provides unparalleled tools to slice and dice the data on your product, from retention and engagement to funnels and cohorts. […]

$150M for Amplitude at a whopping $4b valuation

The martech and analytics space remains quite hot with the latest announcement by Amplitude of $150M in funding that quadrupled their valuation from their previous round last year: https://www.bloomberg.com/news/articles/2021-06-09/analytics-startup-amplitude-valued-at-4-billion-in-investment?sref=DJ6uFsR8 While the valuation looks a bit punchy, it definitely validates the Product Analytics space and we expect to see news from their key competitor Mixpanel on […]

Looking to build a mobile growth stack?

This is a great primer from Yodel Mobile and our friends at Mixpanel: https://yodelmobile.com/app-launch-implement-mobile-tools/ If you’re looking for help building out your mobile growth stack, Ematic can help! We’ve got partnerships across the entire stack and local experts to help source the right solutions, implement, and get your organization going on a modern growth stack.