MarTech investments account for around 25% to total marketing budget on average, but marketers report that they utilize only 42% of the capabilities available in their MarTech stack.
Warning signs of a recession are looming across the world. As consumers adjust their spending to adapt to inflation and higher interest rates, many brands and advertisers are following suit. Inevitably, as a marketer, you will soon face (or already are facing) budget and resource slashes, while being asked to minimize the impact on growth […]
Wasted ad spending is a significant problem in the marketing industry, but you don’t have to fall victim to it. There’s a lot you can do to ensure you are reaching out to the right audience and converting them with an effective, tailored message.
Too many businesses are struggling with finding the right data points to act upon and understanding the long-term performance. That’s why Ematic launched a new performance marketing service to help scale your businesses by putting emphasis on data tracking and analytics.
At Ematic we’re a real data-centric agency and we put a huge emphasis on tracking, A/B testing, and analytics. We believe that your data has the potential to be your most valuable marketing resource, and with the right information in hand, we can help you create scalable and repeatable performance marketing campaigns.