Letter from CEO – An Elixus x Ematic Update

  Dear Elixus Clients, For those who don’t know me, I’m Paul Tenney the Founder and CEO of Ematic Solutions, the parent company of Elixus. Elixus was originally formed as part of Ematic Solutions back in May of 2019, but with its exceptional growth and the rapidly growing demand in digital marketing we made the […]

Is your Martech under-utilized

Is your Martech underutilized

MarTech investments account for around 25% to total marketing budget on average, but marketers report that they utilize only 42% of the capabilities available in their MarTech stack.

Finding the ROI Upside of an Economic Downturn

Finding the ROI Upside of an Economic Downturn

Warning signs of a recession are looming across the world. As consumers adjust their spending to adapt to inflation and higher interest rates, many brands and advertisers are following suit. Inevitably, as a marketer, you will soon face (or already are facing) budget and resource slashes, while being asked to minimize the impact on growth […]

Our recipe to your content marketing success

In many ways, creating good content is just like cooking. Content is easy to make, but hard to master. Follow me as I unfold our secrets and processes to make the perfect recipe that will cook up some delicious content. Deriving A Bespoke Content Strategy (= creating a recipe) Even the same dish can have […]

How Performance Marketing Can Help Your Business

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One aspect of digital marketing that is absolutely beneficial is performance marketing. This is when you would set up ad campaigns in various channels in different ways to grow your brand awareness and connect with your audience. These ads, along with the data you will get once started, can provide your business with the competitive edge it needs.

All You Need To Know About Performance Marketing

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Performance marketing is an excellent method to build your brand, improve product awareness, interact with your audience or even increase your sales without worrying about wasting tight budget, but what is it exactly?

Performance Marketing: Stop Buying Clicks, Buy Profitability

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Too many businesses are struggling with finding the right data points to act upon and understanding the long-term performance. That’s why Ematic launched a new performance marketing service to help scale your businesses by putting emphasis on data tracking and analytics.

Introducing Ematic’s New Service: Performance Marketing

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At Ematic we’re a real data-centric agency and we put a huge emphasis on tracking, A/B testing, and analytics. We believe that your data has the potential to be your most valuable marketing resource, and with the right information in hand, we can help you create scalable and repeatable performance marketing campaigns.