Klaviyo vs. Mailchimp: Choosing the Right Email Marketing App (2024)

Klaviyo vs. Mailchimp: Choosing the Right Email Marketing App (2024)


In today’s fast-paced digital landscape, effective communication with your audience is paramount. Amidst the myriad of marketing channels, email marketing remains a robust and personalized approach for businesses. Choosing the right email marketing app is crucial, and two platforms that often stand out are Klaviyo and Mailchimp. This article aims to be your guide, helping you navigate the complexities and nuances of each platform to make an informed decision.


Head-to-Head Comparison


Ease of Use


Mailchimp: The hallmark of Mailchimp is its user-friendly interface, making it an excellent choice for beginners and those seeking a hassle-free design process. The drag-and-drop builder simplifies the email creation process, allowing users to craft visually appealing campaigns without technical expertise.


Klaviyo: While Klaviyo might have a steeper learning curve, especially for novices, the investment in understanding the platform is rewarded with a plethora of advanced features. The detailed documentation provided by Klaviyo aids users in mastering the platform’s capabilities, empowering them to create more sophisticated and targeted campaigns.


Marketing Channels


Mailchimp: Mailchimp stands out with its versatile marketing channels. Users can easily schedule social media posts, create landing pages, and send SMS, streamlining the overall marketing process. This flexibility makes Mailchimp an attractive option for marketers looking for an all-encompassing solution.


Klaviyo: With a specific focus on email marketing and eCommerce integration, Klaviyo positions itself as a specialist in these areas. Klaviyo not only supports email and SMS but also mobile push, making it a comprehensive choice for businesses wanting a multichannel marketing approach.


Ecommerce Features


Mailchimp: While Mailchimp does offer eCommerce add-ons and integrations, it might not provide the same level of built-in eCommerce features as Klaviyo. Businesses heavily focused 

on eCommerce might find Klaviyo’s offerings more aligned with their needs.


Klaviyo: One of Klaviyo’s standout features is its robust set of eCommerce tools. From built-in product recommendations to automated abandoned cart emails and purchase triggers, Klaviyo offers a sophisticated toolkit for businesses looking to optimize their eCommerce operations through targeted and data-driven marketing. Also, one thing that Klaviyo offers is the ability to track all events happening on the website which can be useful for any business to understand their audience. 


Pricing and Plans


Mailchimp: The allure of Mailchimp lies in its free plan accommodating up to 500 contacts, making it an attractive option for small businesses and startups. Additionally, Mailchimp’s paid plans are affordable and scalable, allowing businesses to grow without a significant increase in marketing costs.


Klaviyo: Klaviyo’s pricing structure is based on how many active profiles you currently have on your account. This may seem daunting as if you have a huge number of active profiles but you don’t send email frequently you could get charged a lot. But here in Ematic, if you decide to take Klaviyo with us you can get the pricing based on sending volume. Making it cheaper and saves cost for those who have a huge database but don’t send frequently.


The Final Verdict


In conclusion, the choice between Klaviyo and Mailchimp hinges on your specific business needs and priorities.


  • For Beginners or a Simple Setup: Mailchimp’s user-friendly interface and affordable plans make it an excellent choice for those just starting with email marketing.
  • For eCommerce Focus: Businesses seeking advanced eCommerce features and detailed customer insights may find Klaviyo to be the superior option. 


If you are a business that needs simple features that are easy to navigate through and are budget constraints, you can get mailchimp. 


But if you are a business that needs a more comprehensive detail on your ecommerce, taking advantage of more advanced features Klavyio provides,  will give you the boost your business needs. 


Why We Think Klaviyo is Better?


Klaviyo is an email platform built specifically for eCommerce and online merchants to provide better personalization and “user journey” features for its users.


Some of the highlights of Klaviyo are


  1. They have direct integrations with almost all well-known eCommerce players including Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, BigCommerce, and more. 
  2. If you use any of these eCommerce platforms, Klaviyo will collect data and user activity from your e-store at the same time so that you can use the data for further marketing.

You can read more about it on this article: Klaviyo – The Perfect Email Solution for eCommerce


Here in Ematic Solutions we offer the support you need to fully take advantage of Klaviyo advanced features. We can also provide you with unique pricing that suits your business needs. Talk to us today for your consultation!


So if you have an ecommerce, we really think that Klaviyo can grow your business faster. But we also understand that every business is different. 


Thats why, consider the strengths and weaknesses outlined in this comparison, and align them with your business objectives to make an informed decision. Each platform offers unique advantages, ensuring there’s a suitable option for beginners, eCommerce sellers, or multi-channel marketers alike.


if you want to learn more about the trends