Iterable

Iterable can send email, push notification, in-app messages, SMS and web push notification.

Iterable’s pricing model is based on the number of contacts and total email sends. Know more about Iterable’s pricing here.

Yes, Iterable provides API.

Iterable is an AI-enabled, cross-channel customer engagement platform that helps businesses create unified, personalized customer experiences across email, SMS, push, in-app, web, and more.

Iterable’s main features include:

• Visual workflow builder (Journey Studio) for multi-step campaigns

• Advanced personalization and dynamic content

• Real-time analytics and campaign reporting

• A/B / experimentation support

• Flexible data management and segmentation

Iterable is often adopted by mid-market to enterprise companies that require sophisticated, data-driven marketing across multiple channels, such as e-commerce, subscription services, and retail brands.

Iterable uses a flexible data model to unify customer attributes and events from multiple sources, letting marketers build highly targeted segments and dynamic content for individual users based on behaviour and profile data.

Iterable ingests user events and attributes in real time. It can respond to behaviours such as a page view, a purchase, or a property change, enabling campaigns that react immediately to customer actions.

Yes. Iterable supports A/B/n testing, allowing you to test multiple variations of messages or flows against each other to determine the best performing version.

Yes. Iterable is well suited for e-commerce businesses. It supports use cases like abandoned cart recovery and product recommendations, which are common in that space.

Iterable offers many integrations via pre-built connectors and its API. It connects with platforms such as Shopify, CRMs, analytics tools, and more.

Because it supports complex, multi-channel campaigns, there is a learning curve. However, its visual Journey/Workflow Studio and drag-and-drop interface make it accessible to marketers who are not deeply technical.

A basic email tool sends emails to lists. Iterable goes further by automating customer journeys across channels, dynamically personalizing messages based on real-time data, and coordinating campaigns across channels from one platform.

The main benefit lies in efficiency and effectiveness. By automating and tailoring communications at scale, businesses save time, deliver more relevant messaging, improve engagement, and drive higher ROI versus manual or isolated email tools.