The martech and analytics space remains quite hot with the latest announcement by Amplitude of $150M in funding that quadrupled their valuation
The martech and analytics space remains quite hot with the latest announcement by Amplitude of $150M in funding that quadrupled their valuation
Interesting research from Tealium – it’s US-centric but the challenges are equally applicable worldwide: https://tealium.com/press-releases/new-study-by-tealium-reveals-marketers-leaning-on-customer-data-platforms/ In particular, the “vendor neutrality” point hits
Shopify is becoming a bit of a “kingmaker” these days – the SaaS products that do well on Shopify’s marketplace are all
Prior to the release of iOS 14, Apple had release the SKAdNetwork 2.0 framework as its attribution solution which was no way
For marketers who just want a great email product and who don’t need a full cross-channel platform, we think Campaign Monitor is the best
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